Nokia and Microsoft MixRadio - onboarding
Nokia MixRadio - one of the first, personal music streaming apps out there. Created by Nokia, sold onto Microsoft and then Line - the largest social media platform in Asia with over 700 million users.
Mixradio
UI/UX & motion graphics
My time at Nokia & Microsoft Mixradio gave me opportunity to work in the global marketing and the central design department.
What I did
- Concepting
- User interface
- User journey/wireframing
- Animation
- Windows Phone, iOS Android
Problem statement
Using Salesforce data, the onboarding screens (which were originally created as an MVP) were not performing as well as anticipated. The task was to enhance and increase user subscription – to click through to the paid-for version of MixRadio.
Solution
I worked on many design-related challenges whilst at Nokia and Microsoft. Onboarding new customers was an integral part of attaining and retaining customers within the first week of sign-up.
MixRadio offered a free version of the music service with adverts and a £9.99 monthly version without adverts. Once listeners sign-up for their free account, they are 22% more likely to continue with the product and go onto the paid-for version as they invest their time and personalise the product.
My role
Working in a small team of product, UX and developers, I produced a concept which served up content highlighting features taken from the latest build of the product. The video was streamed on the initial onboarding experience and then removed after the customer went on to sign-up for a free account.
Initial wireframe concept
The intial concept in the early build did not offer personalised features and the engagement and conversions for new customers was low.
Benchmarking music apps
When starting on new features, I always research competitors' approach to similiar tasks to look for significant pros and cons to condsider in the design.
Salesforce data
Using Salesforce data analytics we were able to gain insight to how many customers signed in with SSO then clicked through to upgrade their account.
When looking at the launched version (V.1) of the onboarding experience versus the newer onboarding experience, the uptake on new users who clicked through to upgrade the music app increasd by 8%.
• 8.3% users clicked through to create a paid for account (4-6% considered good).
Intial sketch
I always sketch out my ideas first and collaborate with colleagues and stakeholders to capture thoughts and ideas.
Solution
This onboarding experience was built in the main MixRadio app. The onboarding video component was removed after the next app update.
My Services
I am experienced working on web, platform & in multi-disciplinary teams
Web Design
- WCAG
- Accessibility
- Mobile-first
- Colour, hierarchy, typography & layout
- Best practice
- Insight and research
Mobile Applications
- Platform guidelines
- Style guides
- Iconography
- Layout
- User journeys
Graphic Design
- Branding
- Logo design
- Illustration and iconography
- Magazines, leaflets, books and all forms of printed literature
- Typography
Motion graphics
- Storyboarding
- Illustration
- Film
- Animatics
- Content creation
- Explainer videos
- Projection mapping
- Storytelling
Tim has delivered an exceptional body of work which was on time and on budget. We've really enjoyed working together and look forward to collaborating on any new projects together!
— Hanna Ager
I enjoy working with Tim to kick-start projects, ideate and work through from end-to-end journeys. He's a dedicated, hard-working designer who clearly loves what he does and will always knock our expectations 'out of the park!'
— Chris Davies